Biopharma sales case study – Next Best Action activation
Top-10 biopharma unlocks 14% higher sales and $30M in projected annual upside for priority brand by activating internal models with Aktana
AI to Rethink Customer Engagement: A Q&A with Hemal Somaiya and Derek Choy
PharmaForceIQ experts discuss harnessing AI to revolutionize customer engagement. Learn how a unified platform enables real-time, personalized optichannel marketing and field engagement, while overcoming common challenges in applying and scaling AI solutions.
Harnessing AI to Transform End-to-End Customer Engagement in Pharma and Biotech
Shift from ineffective omnichannel approaches to AI-driven optichannel strategies. Discover how end-to-end AI systems unify teams, if designed effectively to empower users, deliver transparency, and manage many complex, nuanced factors.
Precision and efficiency: How optichannel engagement enhances HCP education
See insights from a conference panel with Audrey Carnevale (Averitas Pharma), Tim Smith (Regeneron), and Saraiyah Hatter (PharmaForceIQ) on compliant and impactful digital engagement campaigns in Medical Affairs.
Rare Revolution Insider: How real-time, real-world data unlocks precision in rare disease marketing
Using a proactive optichannel strategy and a custom array of real-world signals helps rare disease teams move beyond “spray and pray” to deliver personalized, real-time outreach and measurable results.
Breaking down silos: How PharmaForceIQ + Aktana finally unifies brand and field
Hemal Somaiya and Derek Choy discuss the acquisition: why this, why now, what this means for pharma leaders, and how this transforms commercialization, marketing, and sales.
PharmaForceIQ Acquires Aktana to Deliver Unparalleled Cross-Functional Engagement Impact for Pharma
PharmaForceIQ has acquired Aktana, enhancing our digital orchestration platform with the industry’s premier field Next-Best-Action platform. This creates pharma’s first end-to-end, optichannel commercial customer engagement system.
Maximizing ROI with optichannel marketing
Uncover why traditional omnichannel approaches often fall short in pharma and how optichannel marketing leverages data and precise targeting to deliver smarter engagement, minimize waste, and generate measurable ROI..
Before and after optichannel: Rescuing a stalled launch in 5 months
See how we helped a brand team turn around a lackluster launch. Affinity intelligence and optichannel precision drove rapid adoption, growing market share in just a few months.
Small budget, big lift: Hyper-targeting supercharges always-on campaigns
See how we helped a client adapt to anticipated competitive pressures and sales rep vacancies in key regions, maximizing HCP engagement by intelligently layering hyper-targeted tactics onto their existing always-on foundation.