From strategy to real-time execution, we connect field and digital in one platform. You reach the right HCPs on the right channels within hours of a real-world signal, with a clear line back to script lift.
Pharma digital marketing is muddled by vendor fragmentation and strategy-to-execution gaps. “Spray and pray” still wastes budgets, data arrives too late, and teams struggle to reach customers using AI answer engines. Eliminate these barriers and end fragmented journeys with our Digital Orchestration engine, harmonizing strategy and channels into a single system that delivers high-impact HCP experiences.
Deploy hyper-personalized sequences within 24-48 hours of live signals. Your brand will engage each HCP dynamically based on real-time behavior, not because they’re on an outdated list.
No more lagging quarterly reports. Live dashboards track NPI-level touchpoints, and the platform rapidly reallocates spend toward high-performing tactics to eliminate waste and maximize ROI.
Reduce fragmentation by centralizing touchpoints within our intuitive UI. Strategy and execution remain consistent across all channels for a seamless and compounding impact for every HCP.
Our core Digital Orchestration engine transforms how you engage HCPs. Then layer on specialized digital add-on modules to support your strategy–whether you’re adding more triggers, defending against new entrants, or adapting to zero-click information seeking.
Field Orchestration empowers reps with predictive, real-time insights so they deliver immediate value in every interaction. Grounded in 100M+ validated field signals, we embed Next-Best-Action suggestions right in your CRM and end the digital black box—reps see insights plus key context on that HCP’s recent journey, like a recent marketing email open or ad click.
Embed AI-driven Next-Best-Action recommendations right into daily CRM workflows. Tailored for HCP preferences, these give reps live account and action context so they engage confidently at the right time.
Stop sending reps out with incomplete information. Equip the field with recommendations based on real-time HCP intent and digital affinity data, ensuring they know exactly who to see, when to go, and what to say.
The engine prioritizes actions based on economic value and accounts for complex factors to solve real-world execution challenges. That means reps always focus on high-impact actions.
Make every HCP interaction count with contextualized recommendations, HCP analytics, and flawless team execution, then layer on additional modules over time to deepen impact.
We can launch a hyper-targeted, end-to-end commercial pilot in just up to 8 weeks, avoiding the multi-year IT implementation slogs typical of legacy platforms. This is an out-of-the-box solution with pre-built integrations, so set up is fast from kick-off to go-live.
Our orchestration engine and data services harmonize fragmented commercial signals from over 75,000 channels and sites into one unified, actionable intelligence stream. These pre-built integrations are easy to connect to your existing marketing tech stack and sales CRM.
We feed real-time digital engagement insights directly into existing CRM workflows, arming reps with Next-Best-Action nudges so physical visits instantly compound your digital touchpoints.
Yes. By embedding context-rich recommendations invisibly into their daily Veeva or Salesforce workflows, we eliminate platform fatigue and have been proven to drive brand strategy adherence up by over 20%. We build trust by delivering context with suggestions and including two-way feedback loops so we can learn from the field team’s on-the-ground intel.
Absolutely. Our platform is completely agnostic and connects seamlessly with your existing marketing technology, CRMs, and data triggers/sources without requiring a massive system overhaul.
We eliminate expensive broad-reach media waste by utilizing a triggered approach and strategic media contracting. Because our technical integrations allow us to contract dynamically with vendors, you aren’t held to minimum spends or forced to buy full target lists. You pay only for what you use, consistently saving 20% or more compared to traditional media buying models while driving higher ROI.
To identify and target HCPs for treatments lacking a specific diagnosis code, we track real-time digital behaviors such as keyword searches and content downloads across tens of thousands of websites to capture immediate intent. Additionally, the platform anticipates impending treatment decisions via tools like EHR data, proxy signals, and referral patterns. Finally, PFIQ can trigger campaigns based on physical-world interactions, such as conference badge swipes, and build predictive lookalike models using client and retail pharmacy data to uncover similar relevant prescribers.
Because of our highly personalized targeting, clients typically see an immediate increase in HCP engagement rates. Tangible impacts like new prescription (NRx) lift are usually measurable within 3-6 months. Instead of waiting for lagging quarterly reports, you track these outcomes down to the NPI level on live dashboards, allowing you to optimize mid-flight at any time.
For lean sales teams, our Field engine maximizes rep activities while our Digital engine surrounds no-see or uncovered HCPs with orchestrated touchpoints. This can make you more agile as teams evolve or change over time. Learn about one recent initiative where we partnered with a client to proactively offset field vacancies (both planned and unanticipated) and successfully maintain brand momentum through a focused NPP campaign.
