It’s Time to Rethink How Life Sciences Commercial Teams Work
The communication cycle between healthcare professionals (HCPs) and life sciences commercial organizations has evolved, driven by a demand for a more connected experience. Aktana is helping life sciences commercial teams use embedded artificial intelligence (AI) solutions to become more dynamic and responsive to customer behavior and market changes. Intelligent engagement from Aktana allows life sciences […]
The End of the POA Cycle as We Know It: A Shift to Agile HCP Engagement
Eli Lilly and Company and Aktana discuss the end of the POA cycle as we know it as the life sciences industry begins to shift towards agile HCP engagement. Learn about: Modern pre-call planning: same data, new opportunities to engage Personalization in pieces: thinking differently about the assets you create A roadmap for coordinated execution: […]
Novartis and Aktana Present the New Commercial Engagement Model atVeeva Commercial and Medical Summit, Europe
The Veeva Commercial and Medical Summit, Europe welcomed over 1,000 attendees this year in Madrid, including speakers from some of the world’s largest life sciences companies. Concentrated on the era of intelligent customer engagement, attendees discussed the future of customer engagement across sessions, networking conversations, and on social media. Eva Martins, Global Head Innovative Models […]
AI for a Better Customer Experience – Top Pharmaceutical Company
In this video, Karim Kovacevic, Senior Manager of CRM, describes artificial intelligence and its impact on the customer experience. Video Transcript: I think as it relates to AI and humans, this is not a one or the other, this really is how do they work (together)? How do they coexist? My name’s Karim Kovacevic, […]
Aktana Accelerates Target Attainment and Sales During a Critical Pharma Product Launch
Challenge With the power to set the trajectory for ongoing sales, launch is one of the most critical moments in the product lifecycle. Historically, however, it’s also when decision uncertainty is at an all-time high and rep performance suffers the most. Facing the imminent launch of a new vaccine, one major global pharma company deployed […]
Aktana Helps Specialty Reps Maximize the Value of Their Existing Toolkit and Pre-Call Plan More Effectively
Challenge In the highly-competitive specialty market, success often depends on taking advantage of critical inflection points that only data can reveal. Specialty reps have access to mountains of raw information, but the time to analyze it is in short supply—especially when pivotal data is scattered throughout multiple resources and tools. To help timepressed reps make […]
Aktana Empowers Reps to Use Multichannel Marketing More Effectively
Challenge Statistics show that physicians are three times more likely to open an email sent by a rep than an automated message from HQ. Unfortunately, the time required to ensure compliance, track channel activity and analyze the necessary data to trigger the right message at the right time deters many reps from doing so. To […]