8 Ways to Find Opportunities with the AI-Ready Data You Have
Many life sciences organizations assume their data needs to be perfect to create impactful business opportunities from AI. “This is just not correct. The data is not, and will not ever be, perfect—especially at scale,” says Youssef Idelcaid, Senior Director of Data Science at Genentech. “AI data should be clean enough and good enough to […]
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Successful Content Readiness for Intelligent Omnichannel Engagement: Management & Strategy
by James Anderson, Jay Borowiecki & Bruce Carlson For years, the highly personalized, omnichannel customer journey has been somewhat of a pipedream for life sciences marketing teams—until now. Between the COVID-19 pandemic and the evolution of healthcare providers’ (HCP) expectations for personalized engagement, an industry-wide transformation is finally underway. Today, life sciences organizations must reach […]
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Designing an Omnichannel AI Ecosystem for HCPs
Healthcare providers (HCPs) have never been “easy” to reach. But today—between the deluge of communication in digital channels, the increasingly complex landscape of therapies and treatment protocols, and the expectation for highly personalized interactions in all aspects of consumer life—the bar for what merits HCP attention is higher than ever. If brands want to get […]
Unlocking Personalization at Scale – HCP Engagement AI
Aktana’s HCP Engagement AI is an out-of-the box solution that surfaces personalized HCP preferences across channel, timing and content to support your omnichannel goals. Say you’re launching a campaign for an upcoming webinar, an HCP named Dr. Dee wasn’t originally a target, but when Aktana identifies an unexpected change in her prescribing behavior, combined with […]
Proactively Identify New Market Opportunities and Curtail Loss with Sales Change Detection AI
Aktana’s Sales Change Detection module uses AI to identify sales and prescribing anomalies so commercial teams can proactively address market opportunities and risks in real-time. Watch this quick video to learn how. Acting on sales data to deliver a personalized HCP experience is difficult. Without a solution reps find themselves digging through data trying […]
Outfitting Reps for the New Digital World: Aktana & Sanofi Present at Veeva Connect Summit
“Digital channels haven’t just changed for the pandemic. They’ve changed permanently.”– Greg Carpenter, Sr. Director, US Transformation Lead for Sanofi General Medicines After being thrown into the digital deep end, the life sciences industry has finally evolved to a fully mixed model of engagement. Now, it’s time for pharma to reimagine what a meaningful customer […]
Aktana, Ferring and Sanofi at NEXT Normal 2021: Bringing the Field into an Effective Omnichannel Strategy
We were thrilled to watch our VP of Services Effectiveness and Innovation, Bruce Carlson, share the virtual stage with Ferring’s Global Head of Digital Excellence, Haider Alleg, and José Maria Guido Avila, Global Brand Lead HCP Marketing at Sanofi, to discuss what the future of commercial pharma will look like when the field force can […]
Aktana improves sales growth by 14% during indication launch for an innovative oncology drug
Challenge Helping oncologists understand the implications of a new treatment option and identify which patients may benefit most is a complex task with longstanding impact on prescriber adoption. When a potential blockbuster oncology drug was approved for a new indication in China, a top global pharma company partnered with Aktana to deliver on both fronts. […]