Agentic AI FAQ eBook: 20+ FAQs for Life Sciences
What are life sciences teams asking as they scale AI for personalized omnichannel engagement? This free eBook delivers clear, practical answers. AI adoption in life sciences is accelerating but so are the challenges.From compliance and transparency to CRM integration and team coordination, commercial, marketing, and medical leaders need more than buzzwords. They need clarity. The Agentic AI FAQ […]
Aktana’s Strategy Console
Connect strategies to impact through AI for continuous improvement across all channels. Learn how Aktana’s Strategy Console seamlessly bridges the gap between your brand and commercial teams, enabling growth by: Aligning Business Goals with AI-Driven Tactics Connecting NBAs to KPIs Instantly Proactively Fostering Continuous Improvement
Exceeding Benchmarks: Driving Launch Success in a Rare Indication
Learn about one recent campaign where we partnered with a brand team to achieve remarkable launch results in a second-line therapy.
Agentic AI: The Next Frontier for Balancing Automation and Human Oversight
Watch the 25′ NEXT Debate from Dubrovnik on Agentic AI In highly regulated environments like life sciences, scaling AI is about more than just automation. It’s about keeping control, earning trust, and making every recommendation explainable. In this panel from NEXT Dubrovnik, industry leaders explore how Agentic AI delivers automation that stays transparent, contextual, and […]
Transparency Is Non-Negotiable in AI: Derek Choy Explains Why
Derek Choy on Trust: Why Transparency in Agentic AI Matters for Life Sciences A pivotal lesson from our early AI implementations is that transparency is non-negotiable. In one of our earliest deployments with a major pharma company, we observed firsthand how skepticism arose when AI recommendations felt like unexplained commands rather than thoughtful suggestions. Field […]
PM360: The Efficiency Trifecta: Keys to Maximizing Pharma Marketing ROI
Hemal Somaiya shares insights in PM360 on how agile pharma marketing strategies, real-time data, and AI-powered precision are transforming ROI for marketers.
The Future of AI Needs Humans in the Loop: Derek Choy Explains Why
From the Desk of Derek Choy: A Practical Vision for Agentic AI Reflecting on my decade of pioneering AI in life sciences, I’m reminded of the many challenges we faced along the way. When we first introduced AI-driven recommendations, we realized its success depended on more than just intelligence. Initial resistance from field teams, stemming […]
Future-Proof Campaigns: Why Dynamic HCP Affinity Data is Your Next Strategic Move
Enter dynamic affinity data: The real-time revolution in pharma marketing
PharmaForceIQ’s Hemal Somaiya Honored as a ‘Disrupter’ in the 2025 PM360 ELITE 100 Awards
Chief Strategy Officer, Hemal Somaiya, has been selected by PM360 as an honoree in the ‘Disrupter’ category of the 2025 PM360 ELITE 100 program.
Solving the Digital Puzzle: Unifying and Optimizing the Pieces for Effective HCP Engagement in Medical Affairs
In today’s evolving landscape, mastering digital outreach and embracing an optichannel Medical Affairs strategy is now essential for success.