How Can You Get the Best Out of Next Best Action in Pharma?
A practical guide to what NBA is, why adoption is harder than implementation, and what separates the programs that work from the ones that do not.
PharmaForceIQ’s Hemal Somaiya Recognized As One Of MM+M’s ‘Women Of Distinction’ For 2025
PharmaForceIQ is pleased to announce that executive Hemal Somaiya has been selected by MM+M as an honoree in the 2025 Women of Distinction program.
eBook: Achieving True Omnichannel Impact in 2025 and Beyond
Strategy to Success: Achieve True Omnichannel Impact with AI-Driven Strategies How did a top-10 pharma company unlock $30M in sales potential through AI-powered omnichannel orchestration? How does AI-driven HCP engagement increase field sales impact by 14% in just nine months? How can predictive intelligence help a specialty care brand prevent sales decline and drive smarter rep interactions? Leading life sciences […]
From Product to Practice: Brand Strategy Execution
The pressure to deliver impactful brand strategies has never been higher for life sciences teams. Teams face mounting challenges—balancing innovation and resource allocation with operational constraints—all while navigating a fast-evolving, AI-driven, omnichannel world. How can brand teams achieve clarity amidst this complexity? The answer lies in approaching brand strategy execution with a different lens. This blog […]
How PharmaForceIQ Helped Drive Consistent, Repeated HCP Visits to a Medical Affairs Website
Dive into one recent partnership with an oncology medical affairs team designed to drive education and repeat website visits across multiple indications.
From Product to Practice: Field & Medical Intelligence
This blog post expands on insights from our recent webinar, “From Product to Practice: Field and Medical Intelligence,” the first in our Product to Practice series. If you couldn’t join, you can still access this session and explore other insightful discussions on omnichannel innovation. Watch Webinar In this session, Derek Choy, Co-founder and Chief Product […]
Optichannel Campaign Results: Driving 22% NRx Lift at Launch in a Small Oncology Indication
See one example of pharma optichannel campaign results from a partnership with an oncology brand team to drive engagement and revenue quickly when launching a new targeted therapy.
Redefining Customer Engagement in Life Sciences: A Blueprint for Continuous Improvement
Aktana Named a Leader and Star Performer in 2024 Life Sciences Next-Generation CEPs PEAK Matrix® by Everest Group. As the life sciences sector continues to evolve, achieving more meaningful engagements with customers is a must to stay competitive. Creating personalized experiences for healthcare professionals (HCPs) is often complex, requiring enterprises to integrate smoothly between their […]
25 Priorities for 2025: Future-proofing Life Sciences for Omnichannel Success
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From Product to Practice: Future-proofing your CRM Strategy in an AI-driven Omnichannel World
How do you ensure investments in tools like pre-call planning dashboards, AI assistants and agents, and decision engines remain valuable, even as future CRM decisions evolve? Watch our recent webinar led by Aktana’s Co-founder & Chief Product Officer Derek Choy, to gain insights and strategies to navigate these complexities with confidence. Key Focus Areas: Abstraction […]