Frequently Asked Questions about Omnichannel in MedTech
Welcome to our Omnichannel FAQ guide tailored specifically for the Medical Device industry. Here you’ll find answers to common questions regarding omnichannel strategies for commercial MedTech teams. Medical Device companies in the top third of omnichannel maturity are experiencing 2x revenue growth compared to companies with average maturity. This indicates a substantial opportunity for businesses […]
Navigating the Road Ahead for Medical Affairs Teams in the Pharmaceutical Industry
It is an excellent point in time to reflect on the transformative journey of the pharmaceutical industry and the crucial role played by Medical Affairs (MA) teams. There are three top priorities that have come to the forefront for life sciences companies in Medical Affairs: The need for effective KOL network development The desire for […]
Revolutionizing MedTech Sales: A Surgeon’s Perspective on AI for Commercial Teams
 A discussion between Dr. Adil Ajuied and Jonny Rawlinson from Aktana The seismic shifts brought about by the COVID-19 pandemic have reshaped the landscape of healthcare, prompting a reevaluation of the relationships between surgeons and medical device representatives. In this blog, we delve into a surgeon’s perspective on these changes and explore the ways AI […]
Making Omnichannel Work: Improving Customer Engagement in Commercial Pharma
The evolving customer and stakeholder landscape demands more than just personalized content and an HCP portal – it calls for a collaborative value-driven approach. Something that can facilitate seamless collaboration between field reps, MSLs and other customer-facing teams. Tools that help the teams with alerts and suggestions in realtime to enable swift responses to customer […]
Data Readiness Assessment Information Sheet
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Tightening the Gap Between Strategy and Execution
Forbes: Affinity Data Is The Missing Link In Pharmaceutical Marketing
Customer affinity data is rapidly changing media strategy, as this intelligence on customer preferences helps more effectively engage and captivate stakeholders through the channels they actively use.
Channel Management in Pharma Marketing
Learn everything you need to know about channel management in pharma marketing and its importance in your marketing strategy.
Our appreciation and highlights from Aktana Innovation Xchange 2023!
Thank you for a GREAT inaugural Aktana Innovation Xchange! Aktana is incredibly proud and grateful to have hosted the industry’s best minds who are bringing innovation in AI and machine learning to life science commercial and medical programs around the globe. We had an amazing two days at AIx in New York City of exceptional […]
Personalized Omnichannel Experiences for Every HCP – Contextual Intelligence Engine
To build strong relationships with HCPs, every interaction counts. That’s why Aktana has spent over a decade developing an engine to transform your data and strategies into clear recommendations and personalized omnichannel experiences. It’s powerful enough to bring together every type of data, campaign, or AI model, including anything you build in house. You can […]