Commercial 2030: The Road to True Omnichannel
Watch as Derek Choy delves into the critical capabilities needed for omnichannel success in 2024, including Strategy Orchestration, Intelligence Automation, and Engagement Amplification. Understand how these can help you navigate the evolving life sciences landscape, and address challenges like access barriers, consumerization, content curation, therapeutic complexities, and increasing pricing pressures. Discover the critical capabilities for […]
An Open Data Foundation: Ready for Omnichannel Today and Tomorrow
In the fast-evolving world of CRM, establishing an open data foundation is more important than ever. Watch our recent webinar to gain insights into the critical role of an open data foundation in enabling omnichannel journeys, especially during periods of transition. Speakers: Derek Choy (Co-founder), Mark Coyle (VP of Product Management), and Brad Wheat (Head of […]
Evolving Intelligent Omnichannel Engagement in 2024: A World Beyond Next Best Action
In recent years, the Life Sciences industry has heavily focused on Next Best Action (NBA). But is this enough to deliver impactful results now and in the future? Hear industry pioneer, Aktana Co-Founder Derek Choy, share his take on why NBA technology alone is not enough in 2024 and beyond to achieve successful HCP engagement. […]
Continuous Improvement with AI: Connecting Customer Engagement Strategies to Impact
Are you ready to bridge the gap between marketing and analytics-driven engagement strategies and business impact? In this webinar, Jeremy Flax (VP, Product Strategy) and Sandeep Kapoor (Sr. Director, Product Management) demonstrate how Aktana’s AI solutions are crafting a new era of engagement where every action is measured, every result is assessed, and every strategy […]
Aktana, Alexion, Lundbeck & Teva at NEXT Pharma Summit Dubrovnik 2024
Medical Engagement and its Place in Omnichannel. How to Align the Value of Medical with the Customer Expectations? In this session, we cover: What doctors find most valuable from our industry, is there a gap between the value we’re delivering and what they’re expecting? How doctors’ expectations of medical affairs are evolving, and if our […]
Supercharging HCP Engagement by Connecting Digital and Sales Channels
Most life science companies take a siloed approach to digital marketing and Sales. Visibility across field and digital touchpoints is often limited and there has been a lack of holistic solution that can truly power omnichannel engagement across all channels, spanning Marketing, Sales, Medical, & other customer-facing teams. However, life science companies now have an opportunity […]
Data Readiness Assessment: Is Your Data AI-Ready?
Ensure your data is ready to support AI-driven decisions with our Data Readiness Assessment. Data readiness is foundational to success for all NBA programs. Our cost-effective Data Readiness Assessment will provide you with: A strategic roadmap for future data collection and utilization, ensuring your strategies evolve seamlessly with your data. An alignment check to gauge […]
A Guide to Excellence in Next Best Action (NBA)
Learn from our curated collection of the “13 Best Practices” for Next Best Action programs. These 13 best practices come from our extensive real-world experience with more than 350 active NBA deployments around the globe with leading pharmaceutical companies. By embracing these strategies, pharmaceutical and life sciences companies can optimize every interaction, ensuring a superior […]
NBA Is No Longer Enough:What is Needed for Intelligent Omnichannel in 2024?
Ready to step beyond the conventional Next Best Action (NBA) approach and embrace the future of intelligent omnichannel engagement? Watch our recent webinar featuring Aktana’s Co-founder and Chief Product Officer, Derek Choy, as he shares invaluable insights into evolving engagement strategies for 2024. In this session, you’ll gain a comprehensive understanding of why NBA is […]
Adobe and Aktana: Integrating In-Person and Digital HCP Engagements for a Winning Omnichannel Approach
We are very pleased to share a groundbreaking collaboration between Aktana and Adobe. As life science leaders navigate the complexities of the digital age, Aktana and Adobe are working together to develop a transformative approach to omnichannel personalization – delivering true end-to-end omnichannel capabilities for the healthcare sector. Adobe is a leader in personalization of […]