How PharmaForceIQ Doubled Engagement and Boosted NRx Lift for a Second to Market Specialty Medication
Using a hyper-targeted omnichannel approach, we enabled this brand team to target their customers more effectively, while allowing their marketing spend to go further.
PharmaForceIQ’s AI-Driven Omnichannel Platform Boosts HCP Engagement Rates and NRx by 97%
PharmaForceIQ partnered with Medscape and other 3rd-party partners to deliver the “right message, at the right time, to the right physician via the right channel.“
Linking Strategy to Execution for NBA Success
Only 52% of surveyed pharma executives say they are successfully optimizing engagement across HCP touchpoints, yet 98% say that it’s important to create and implement an omnichannel strategy. What can we learn from the 52% about how to successfully integrate Next Best Action (NBA) programs in omnichannel strategies? Alan Kalton, Senior Vice President, Global Sales […]
Deploy and Scale Rapidly – Aktana Platform
Your analytics & data-science teams are already developing effective omnichannel insights and models in-house. But now you’ve been tasked with expanding globally… and for multiple brands. That’s why Aktana developed a platform that makes it easy to gather common components you’ve already created, establish global or regional standards, and then localize them. If you need […]
What is Your Omnichannel Readiness?
Is your company ready to implement an enterprise-wide omnichannel strategy? What are some of the challenges that could be holding your commercial team back? Aktana and the DHC Group talked to over 50 pharmaceutical executives about the common challenges they faced when implementing a coordinated and personalized omnichannel strategy. We’re presenting the data about those […]
Deploying AI Next Best Action at Scale: Exploring the Pharma and Vendor Perspectives
3-part Podcast Series Presented by Eularis with Industry Experts Artificial Intelligence is evolving from being an important strategic investment to a must-have at scale today for pharmaceutical companies. More specifically, much of the pharmaceutical industry is introducing artificial intelligence powered next best action (NBA) to drive proactive business intelligence into commercial execution. NBA, also known […]
The State of Omnichannel HCP Engagement in Pharma
It’s hard to find a pharmaceutical executive who does not believe it’s important to have a robust omnichannel strategy for the organization today. However, the gap between the belief in omnichannel and execution remains. What are the hurdles to success? What’s working today in omnichannel HCP engagement? And what role will AI and machine learning play in […]
[Case Study] 6 Guidelines to Build Flexibility into Your Pharma Commercial Model
Do you adapt global pharma commercial strategies to local markets or vice-versa? Omnichannel newcomers may be surprised to discover a conservative, bottom-up deployment has drawbacks. “There ends up being a tendency to want to pilot AI solutions for a given brand in a given market,” says Aktana’s Product Director Rakan Sleiman. During Aktana’s recent Omnichannel […]
Omnichannel Implementation: 3 Best Practices for Successful Change Management
By Michael ten Hove Intelligent omnichannel transformation can tether your company to commercial success with human-like AI that continuously reshapes unique customer journeys at scale. But long-term omnichannel success doesn’t come from quick wins, and the change management approach that secures agile commercial transformation is not out-of-the-box. So how can you collect the rewards of […]
Organizational Implications for Closing the Marketing Loop
What happens when you finally close the marketing loop, and how do you get there? by Toni Cejas The marketing strategies that life sciences organizations employ progress and mature over time based on the way they understand their customers’ needs. What often starts as best-guess tactics becomes more finely tuned as client insights and data […]