From Product to Practice: Brand Strategy Execution
Join Aktana’s Jeremy Flax and Sandeep Kapoor for the next installment of our new webinar series: From Product to Practice. This second session offers insights into tackling key challenges within the life sciences product launch lifecycle, tailored for senior leaders in brand and commercial operations. In this session, we explore practical guides for: Crafting tailored […]
Everest Group: Life Sciences Next-generation Customer Engagement Platforms (CEP) PEAK Matrix® Assessment 2024
Everest Group recently released its report titled Life Sciences Next-generation Customer Engagement Platforms (CEP) PEAK Matrix® Assessment 2024, in which they provide an assessment of companies that offer proprietary life sciences customer engagement platforms, primarily focusing on their vision and capabilities, and market impact. Based on the analysis, Aktana was named a Leader and a Star Performer amongst […]
From Product to Practice: Field & Medical Intelligence
Watch as Derek Choy, Co-founder and Chief Product Officer, and Bruce Carlson, Head of Advisory Services, kick-off our new webinar series “From Product to Practice” – part II of our Omnichannel Innovation Series. Presenting expert insights and best practices for all three key stages of the product launch lifecycle, this first webinar is tailored for […]
What are the Essential Omnichannel Capabilities of the Future?
Traditionally, field representatives have been the primary bridge between healthcare professionals (HCPs) and life sciences companies. However, with growing barriers to access and pressures to reduce costs, a new mindset is required that is focused on segment-level journeys and HCP-specific strategies. While strides have been made in personalizing physician and patient interactions over recent years, […]
Embracing a Standardized Data Foundation: The Key to Future-Proofing Life Sciences CRM and Omnichannel Strategies
As life sciences companies grapple with complex therapeutics and evolving market pressures, it is a pivotal moment for evaluating customer relationship management (CRM) platforms and omnichannel approaches. The industry is at a crossroads: life sciences companies need to decide on future CRM platforms while simultaneously innovating to deliver personalized engagement. To navigate this, a standardized data foundation […]
Best-in-Class Product Launch Customer Engagement Model
As Life Sciences companies prepare for an unprecedented number of product launches over the next five years, they should adopt an integrated, forward-looking model that leverages a robust technology stack, including data management systems, CRM platforms, marketing automation tools, and AI-driven decision-making engines. This paper discusses a model designed to assure the success of individual […]
PharmaForceIQ Announces Majority Investment by Eir Partners to Support and Accelerate Growth
Medical and Clinical teams today announced a significant investment by Eir Partners (Eir) to accelerate adoption of the company’s unique technology platform and services for the Life Science industry.
Continuous Improvement with AI: Connecting Customer Engagement Strategies to Impact
This blog post is an extension of our recent webinar discussion: “Continuous Improvement with AI: Connecting Customer Engagement Strategies to Impact,” part of our 6-part Omnichannel Innovation Webinar Series. In today’s rapidly evolving life sciences landscape, sustaining true omnichannel engagement has become increasingly challenging. Many teams struggle to maintain the momentum required to keep these […]
Amplifying Field Engagement: Breakthrough Tools for Setting Up Your Reps for Success
This blog post is an extension of our recent webinar discussion: “Amplifying Field Engagement: Aktana’s Latest UX and AI Breakthroughs,” part of our 6-part Omnichannel Innovation Webinar Series. It is a major technology milestone to effectively deploy an Next Best Action (NBA) program. NBA is a nexus that connects strategy to execution. But once deployed, […]
Leveraging Advanced AI to Automate Next Best Action
This blog post is an extension of our recent webinar discussion: “Leveraging Advanced Techniques to Automate NBA: An Introduction to Aktana’s Tactic Genie and Content AI”. What we see today with many standard NBA deployments Aktana has deployed over 1000 Next Best Action (NBA) programs around the world, across 350 brands in nearly 50 countries. […]